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A sunlit alley in the ancient Fes medina where LumaFes leather is born
Our Story

From the tanneries of Festo a name on your shoulder.

Chapter One

A workshop older than most countries.

LumaFes was born in the winding lanes of one of the world's oldest living medinas, where leather has been tanned the same way for over a thousand years. We didn't invent this craft. We fell in love with it — and set out to carry it, quite literally, into the modern world.

The ancient Chouara tannery dye pits of Fes
“We don't just tan leather. We preserve history — one hide, one hand, one name at a time.”
A master Muallem hand-stitching a LumaFes backpack in Fes
Chapter Two

Crafted by the Muallem.

There is no assembly line. Each LumaFes backpack is the work of a single “Muallem” — a master craftsman who has spent decades perfecting his art. From the first cut of the hide to the final gold-foil letter of your name, one pair of hands sees your bag through, start to finish.

How your bag is made

01

The Hide

A single full-grain, vegetable-tanned hide is selected for its character — natural marks and all.

02

The Cut

Each panel is cut by hand and burnished, the pattern honed over generations.

03

The Stitch

Saddle-stitched with waxed thread — slow to make, nearly impossible to unravel.

04

The Name

Your name is pressed by hand in gold foil — the moment a bag becomes yours.

05

To Your Door

Wrapped and shipped from our Wyoming home to yours, ready for decades of use.

A traveler carrying a LumaFes backpack through a Fes medina
Chapter Three

Old-world craft, a new-world home.

LumaFes is a small company with a simple belief: the things you carry every day should be beautiful, built to last, and unmistakably yours. Registered in Wyoming and shipping across the United States, we bridge a thousand-year-old craft with the people who'll carry it next.

— The LumaFes family

Now, write your chapter.

Choose your leather, add your name, and carry a piece of Fes wherever you go.